This Email Subject Line Cheat Sheet From Next After helps you craft better email subject lines.

The subject line is one of the most important variables that you can use to influence opens and engagement with your nonprofit emails.

But what does it take to write a high-performing fundraising subject line?

An analysis of 80 nonprofit-specific email subject line experiments revealed 5 proven mental levers that can lead to more opens, clicks, and donations.

This free subject line worksheet will help you utilize these 5 mental levers every time you sit down to write a subject line for your email – even if you don’t consider yourself to be a great copywriter or wordsmith.